Amour Destiné, French for “Love your Destiny“, is a community interest company that aims to improve the socio–economic status of women born of African and Caribbean heritage in the UK.

We aim to achieve this by helping women affected by, but not limited to traumatic care experiences, domestic abuse and sexual violence work towards building the lives they desire.

By accessing advocacy support from Amour Destiné, women are able to address the various challenges they may be facing such as no recourse to public funds, family law access and mediation. We also provide a one-to-one and group educational mentoring workshops led by inspiring women and girls. Amour Destiné helps women develop confidence and self-belief which will enable and encourage them to live out their ambitions to succeed in life.

We work collaboratively with local groups, organisations and individuals to address social economic issues affecting the quality of women’s lives.

Amour Destiné provides a platform which has united and inspired many to connect, collaborate and exchange resources, as well as empowering some to test their business ideas through our partners’ events and workshops.

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Assisted through advocacy
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Supported through mentoring
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Circle Fund grants given

Meet Our Founder

Annie Gibbs - Amour Destiné

Annie Gibbs

Founder, Amour Destiné

Annie Gibbs graduated with a Combined Honours LLB Law with Psychology degree, from London Southbank University and has 14 years’ experience working with both the corporate and charitable sector, executing successful events, workshops and communications. She is an accredited national police trainer in domestic abuse and a pioneer at Safe Lives.

Amour Destiné was formed after Annie’s passion was ignited from losing her mother at the age of 8 years old, and the experience of learning to push past her own challenges in life, growing up in the UK care system.

Her desire was to build on her late mother’s legacy and create a support service for women born of African and Caribbean heritage to break through barriers. It had bothered her throughout life when thinking about the struggles her mother faced during childhood, being passed from service to service because of her Malian heritage, encountering language barriers as she could not speak English. As a survivor of domestic abuse with no family in the UK, her mother did not have a supportive network to fall on.

Due to this she developed a passion to make a difference in the lives of women born of African and Caribbean heritage surviving abuse. Unfortunately, the difficulties that her mother faced many years ago are still apparent today. Annie’s mission is to ensure that any woman with access to Amour Destiné does not feel isolated and unsupported like her mother did. In addition, she ensures that the knowledge and information required is accessible to all women who have contact with Amour Destiné.

The Amour Destiné platform equips and empowers women with the services and tools for them to succeed and overcome the obstacles that life throws at them.  

Since its launch, Amour Destiné has evolved from networking events, to mentoring workshops. Annie is passionate about advocating for improved quality and access to personal development and wellbeing services for women and girls worldwide.

"Amour Destine saves lives. It is that simple. Yet the work might often look like a series of small interventions but to the individual - they are huge. Annie Gibbs understands through her lived experience what it means to be living at the edge of society and when you get there, how you are treated. It is because of that understanding that she has been able to create a succesful organisation that places women-in-need, at its heart.

Annie is determined in a very calm and honest way, she is not deterred by protocol, her ambition for every single woman that reaches out to her organsation is to give them a step up, a chance to heal in the way they need to, not in the way that society dictates. Annie has an extroadinary ability to empower, encourage in the most honest, authentic and creative way and is an inspiration to many of her peers in the third sector."

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